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Benetton non comunica più come prima.
Ha perso la sua vena dissacrante.


Benetton vuole chiedere scusa a gran voce per il male che la fashion industry ha causato nel tempo.
Vuole mostrare la realtà, prendere una posizione forte e lanciare un messaggio importante.

What is beauty?
How do you define it?
Beauty isn't something you define.
Beauty is found, beauty happens, it's not created. The fashion industry has always been about standards. (we made you believe there is a standard)
But Beauty doesn't have standards.
Beauty is a concept, it only exists in our minds. We want to say sorry. Sorry for setting rules.
Sorry for creating standards.
Sorry for making you feel wrong.
You weren't wrong, we were.



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